Volatility is a two way street. It can be an investor’s friend or foe, depending on the direction.

Cathie Wood of ARK Invest has the type of investment track record to demonstrate this point well. Her firm’s ARK Innovation ETF (ARKK) has returned 23.5% annually since its original launch in 2014—trouncing the S&P 500’s 14.6% annualized return over the same period. But it’s also been a rollercoaster ride to get there.

There isn’t anything analogous to a height requirement for someone to buy an ETF. But if there were, the best proxy would be something related to a personal threshold for volatility. Let’s review why, starting with the fun part of ARKK’s ride.

ARKK’s Upside

Most of ARKK’s magnificent returns occurred between 2019 and the ETF’s all-time high registered on February 18, 2021. Over that period, ARKK returned 203% compared to a 24% return for the S&P 500.

Over that timespan, the top three performance contributors for Wood’s ETF included Tesla (+1,083%), Block Inc. (+383%), and Invitae Corp. (+330%).

Wood’s sterling performance made her a star among active managers. In recent years, she has become a staple on financial networks and her firm’s assets under management have soared.

Ever since the ARKK ETF peaked last year, however, her investors have been on a different kind of ride.

ARKK’s Downside

From February 18, 2021 through January 7, 2022, the ARK Innovation ETF has shed 43% of its value while the S&P 500 has gained 21%.

The last year has obviously been a much tougher spell for Ms. Wood. A number of macro factors have morphed from performance tailwinds into headwinds—most notably the hawkish policy turn by the Federal Reserve. For the type of high flying growth stocks ARK Invest favors, higher rates are like kryptonite. This is because high valuation stocks typically don’t do well when interest rates are rising.

For perspective, the ARK Innovation ETF currently sports at a Price-to-Sales multiple of 9.3 compared to a 3.2 multiple for the SPDR S&P 500 Index Fund (SPY).

Wood’s penchant for high-valuation stocks and recent performance is reminiscent of the NASDAQ Bubble that occurred around the turn of the millennium. Is history repeating itself? Based on the tight correlation in the analog below, perhaps. But only time will tell if the correlation holds.

For now at least, Cathie Wood’s long-term performance record remains strong—despite the recent dip. Unfortunately, the average investor in ARKK cannot say the same thing.

The Folly of Heat Chasing

ARKK’s ETF flows indicate the average investor in the fund is underwater. StoneX market strategist, Vincent Deluard, summed up why in a recent report. “The ARK Innovation ETF has returned 346% since its inception but no value has been created due to flows’ poor timing,” he writes.

Every day, ETF companies are required to publish the total shares outstanding for each product they manage. Changes in shares outstanding are based upon a daily creation and redemption process influenced by market demand. By tracking a time series of shares outstanding, we can see what investor flows look like.

In the chart below, we can see how the peak in shares outstanding (4/15/21) occurred shortly after the ETF’s all-time high in performance (2/18/21). In other words, a ton of capital herded into the fund right before performance turned south.

Cathie Wood isn’t the first star manager to deliver negative returns to their pool of investors. In fact, we’ve seen this story several times before.

For instance, Peter Lynch managed the Fidelity Magellan Fund from 1977 to 1990, generating about a 29% average annualized return. Yet, according to a study by Fidelity Investments, the average investor in the Magellan Fund managed to lose money over that period. The problem? Investors tended to buy the fund after hot performance streaks and sell after cold streaks ensued.     

Ken Heebner’s CGM Focus Fund gained 18% annually from 2000 – 2009, ranking as the top performing mutual fund tracked by Morningstar. Yet, the average investor lost 11% per year due to poor timing (source: Wall Street Journal).

Market timing mistakes are common beyond the realm of star managers, too. For decades, the research firm DALBAR has published reports profiling investor behavior. They find the average investor switches strategies too often (“chasing heat”), under-allocates to equities, and sells at inopportune times. As a result, the average investor underperforms compared to broad market averages.

From 2000 – 2019, DALBAR found the average equity fund investor achieved a 4.3% annual return compared to 6.1% return for the S&P 500 index. Meanwhile, the average bond investor achieved a 0.5% return compared to a 5.0% return for the Bloomberg Barclays Bond index.

One thing that makes sticking to any investment strategy particularly hard is volatility. For instance, the CGM Focus Fund has historically exhibited an above-average beta (a measure of market sensitivity), as does ARKK.

On the other hand, Berkshire Hathaway shares have historically exhibited a below-average beta. That partly explains why Warren Buffett has been able to attract sticky shareholders over the years.

What is the primary lesson here? Ultimately, the best investment strategy is one that works that you can also stick with.

Originally published by Forbes. Reprinted with permission. 

This material is not intended to be relied upon as a forecast, research or investment advice. The opinions expressed are as of the date indicated and may change as subsequent conditions vary. The information and opinions contained in this post are derived from proprietary and nonproprietary sources deemed by Silverlight Asset Management LLC to be reliable, are not necessarily all-inclusive and are not guaranteed as to accuracy. As such, no warranty of accuracy or reliability is given and no responsibility arising in any other way for errors and omissions (including responsibility to any person by reason of negligence) is accepted by Silverlight Asset Management LLC, its officers, employees or agents. This post may contain “forward-looking” information that is not purely historical in nature. Such information may include, among other things, projections and forecasts. There is no guarantee that any of these views will come to pass. Reliance upon information in this post is at the sole discretion of the reader.​​